What it is
A hosted mid-week happy hour built for the blue-collar and service-industry crowd looking for a break from the weekly grind. Joe brings the energy, the music, and the regulars — turning a slow off-night into a reliable, low-overhead moneymaker. From “Not Another Happy Hour” to Eat Drink Play, he's run happy hours all over Nashville.
Why venues book it
- Fills a slow mid-week or off-night with a built-in crowd
- Low overhead — happy-hour pricing driving real volume on a dead night
- Targets the service-industry crowd that goes out on off-nights and spends
- Joe brings the promo, the socials, and the following
- Builds a weekly habit and a loyal regular base
What we bring
- Host + DJ (Joe Major) to set the vibe and work the room
- Happy-hour programming + drink and food special structure
- Promo graphics + a social push to drive turnout
- Sound and music curation dialed to your crowd
Format
- Weekly, on your slowest mid-week / off night
- A happy-hour window (e.g. 3–9PM), flexible to your hours
- Specials and format tailored to your bar