The name brands put in front of their crowd
Joe Major is a Nashville media personality who brands trust to carry their name — as an apparel ambassador, a liquor-brand rep, an event host, and an on-air voice reaching a 33K-strong social audience. When Joe puts his name on something, his people show up.
A track record brands trust
Retailers, festivals, and media have put Joe out front — hosting the room, running the interview, and carrying the brand to his crowd.
Black2Zanzibar
Official MC · Destination Festival2026 · returning 2027
Hired as an official MC for Black2Zanzibar — the diaspora destination festival in Tanzania. Joe hosted the Juneteenth homecoming, from the catamaran day party to the Welcome to Africa Gala — and the 2027 edition is already announced with him back on the mic.
King Palm
Paid Brand Partner2021–2023
A paid partner (#Ad) for King Palm, the rolled-leaf brand — from product-education spots to announcing their nationwide launch into 11,000+ 7-Eleven stores. Joe called it “one of my FAVORITE brands to work with.”
Live Above
Brand Ambassador2017–2019
A brand ambassador for the Live Above apparel label — front of the campaign, from the studio jersey shoot to a Live Above × Sprite collab. The “BLACK IS LEGENDARY” run made him one of the faces of the brand across Nashville and beyond.
Luc Belaire
Brand Ambassador · Black Bottle Boys2018–2019
One of the Black Bottle Boys — Luc Belaire's brand-ambassador crew. Joe repped the champagne label across Nashville nightlife: branded gear, Bottle Wars nights, and appearances that kept Belaire in the room and on his feed.
Red Bull Music
Event Host2019
Hosted the Red Bull Music showcase at Music Works Nashville — on the mic for the brand's artist series, from the stage to the after-recap. His one-word review: “ELECTRIFYING.”
Fiyori Vodka × Uncle Nearest
Spirit Sponsors · Drunk Couples LIVE2025
When Drunk Couples LIVE taped at Roasted, Fiyori Vodka and Uncle Nearest signed on as official spirit sponsors — Joe reps Fiyori as a brand ambassador (signature cocktails, influencer tastings, affiliate program), and he's been putting Uncle Nearest on his feed since 2018.
City Gear × PUMA
Event Host2019
Hosted the Sneaker Ball in Memphis for City Gear and PUMA — on the mic for one of the region's marquee sneaker-culture nights, capping a multi-year run of City Gear × PUMA gear features.
Afronaut Fest
Official Host2025
Tapped as an official host of Afronaut Fest — billed by the festival as “a dynamic voice in entertainment and community impact” for his work advocating men's mental health, backing independent artists, and leading cultural moments.
101.1 The Beat · iHeartMedia
On-Air Personality2015–present
A decade on air at Nashville's 101.1 The Beat — host of The Joe Show and an iHeartMedia interviewer who's sat across from Floyd Mayweather, Lil Nas X, Jermaine Dupri, and more. Daily segments, celebrity interviews, and station appearances across the city.
Promotion that mobilizes a crowd
A host who brings his own crowd
Every concept comes with Joe's audience attached. He's spent a decade building Nashville's going-out crowd — and when he promotes a night, they show up.
~27K
@joeonthegram · followers
~4K
Joe Major · followers
~2.3K
TikTok
@joeonthetik · followers · ~35K likes
- Approximately 9,400 posts of Nashville nightlife content on Instagram alone
- Weekly promo cadence: socials + findjoemajor.com + email/text list
- Media personality at 101.1 The Beat — on-air reach beyond social
Work with Joe
From a single sponsored post to a full ambassadorship — Joe already runs paid promotion for brands and creators. Here's how a partnership takes shape.
Sponsored content & social promotion
Feed posts, Reels, and Stories to Joe's 33K+ combined audience across Instagram, TikTok, and Facebook — the same influencer promotion he already runs for clients.
Event & activation hosting
Product launches, pop-ups, festivals, and brand nights — Joe MCs the room and keeps the energy (and the crowd) locked in from doors to close.
On-air & media features
Radio reads, interviews, and on-air mentions through 101.1 The Beat — reach that extends well beyond social.
Ambassadorship & partnerships
Longer-term brand representation — recurring content, appearances, and always-on advocacy from a name Nashville already trusts.